Unutamam

As the first entry in Nishane's bold new "Experimental Collection, " Unutamam was bound to defy easy categorization. But that turns out to be the point: as conceived by Nishane and star fragrance blogger and creator Miguel Matos, Unutamam (the name of a famous Turkish song) intentionally straddles the line between lush seduction and animalic ferocity, leaving it to the wearer to decide which mood to allow the scent to embody.

Unutamam, from first spray, is an intense experience: a whip's lash of lacerating aromatics and florals, defying any attempt at a complacent reaction. Even as the florals grow smoother and lusher, a smoky, industrial undertone grows, with patchouli, labdanum, and castoreum approximating the animalic thrum of petroleum, the rough protection of military-grade leather. Or perhaps your journey into this intriguing and dynamic fragrance takes you in the other direction, to a garden of herbaceous delight and sweet, smooth caramelized amber. After all, the choice is entirely yours- and what an accomplishment that is.