Alex Simone is a luxury fragrance brand, inspired by a family philosophy. Its founder and creator is Eric Rousseau who is based in Monaco, who was inspired by his childhood memories of fragrances which pervaded the family home of his grandparents. The brand is named after his grandfather Alex and his grandmother Simone.

The brand is based on the philosophy of an Elegant and Chic lifestyle that the aristocracy has come to look for on the French Riviera, combining pleasure of senses, nature and beauty of the Mediterranean coast. The Lifestyle, on the Mediterranean Coast of Southern France would not really exist without its characteristic scents.